The True Athlete Project
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OUR BUTTERFLY

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Our logo reflects the profound transformation of an individual, and the dynamic effect of that transformation on the wider world. Our butterfly logo captures the essence of The True Athlete Project perfectly - "to transform the world, one true athlete at a time." The butterfly is a universal symbol of transcendence, awakening and peace. It also symbolises the "butterfly effect"; the unknown power of our actions; and how all of our growth on the field-of-play truly matters, and can be drawn upon to make a difference to others.

The orange and blue represent the yin and yang - the calm and the fire,
the strength and the sensitivity - needed by athletes to achieve excellence in sport, and in life. 

​Finally, the logo also reflects the inspirational figure of Muhammad Ali, at whose Center, in Louisville, Kentucky, our project took flight! With great thanks to 
Jess Riseborough
, from Norfolk, England, for her creative design. 
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The True Athlete Project is formed of two independent legal entities: The True Athlete Project (US), which is a 501(c)(3) nonprofit organisation under US federal tax guidelines, and The True Athlete Project Ltd (UK), which is a UK charity, registration number: 1198569.

The UK entity and the US entity serve to strengthen one another but have distinct strategies and are independent of one another.

The True Athlete Project (US): Tax ID: 81-1063080
The True Athlete Project Ltd. Companies House No: 12416150 
​© Copyright 2023. The True Athlete Project. All rights reserved.
Vision
Team
Programmes
Donate
  • VISION
    • Our Vision
    • Our Story
    • Our Butterfly
    • Our Mindful Approach
  • Team
  • What We Offer
    • View All Programmes
    • Federation Packages
    • Mentoring
    • Workshops
    • Online Courses
    • Community / Schools Programmes
    • Becoming a True Athlete - The Book
    • Impact Portfolio
  • Donate
    • Whakapapa
    • Fundraising Auction
  • Shop
  • TAP Speaks
  • Contact Us