Our logo reflects the profound transformation of an individual, and the dynamic effect of that transformation on the wider world. Our butterfly logo captures the essence of The True Athlete Project perfectly - "to transform the world, one true athlete at a time." The butterfly is a universal symbol of transcendence, awakening and peace. It also symbolises the "butterfly effect"; the unknown power of our actions; and how all of our growth on the field-of-play truly matters, and can be drawn upon to make a difference to others.
The orange and blue represent the yin and yang - the calm and the fire, the strength and the sensitivity - needed by athletes to achieve excellence in sport, and in life.
Finally, the logo also reflects the inspirational figure of Muhammad Ali, at whose Center, in Louisville, Kentucky, our project took flight! With great thanks to Jess Riseborough, from Norfolk, England, for her creative design.