Unleashing the power of sport...
In 2015, Sam Parfitt brought together a world-class group of athletes, coaches, sport psychologists and meditation teachers to discuss the state of sport and society. From that forum, The True Athlete Project was born...
Every member of our team believes sport can be a powerful, transformative force for good. We know sport has the potential to empower individuals and inspire strong communities. The lessons learned through sport can help to build bridges and, if the right lessons are learned through sport, forge a more compassionate society. But too often, and at every level, the experience of sport is disheartening, even harmful. Athletes rarely receive the support, care and training they crave. Just think of the burnout, dropout, discrimination, doping, bullying, performance anxiety, depression, and our win-at-all-costs culture. As a result, the joy of sport gets lost and many never realize the beauty in becoming a "true" athlete. The lessons and skills that could be learned, are not. Sport's powerful change-making potential disappears.
We are not satisfied with the status quo. So we have developed a range of programs which develop "true" athletes, who understand sport is an act of mind, body and soul with repercussions far beyond the win/loss column. With an innovative blend of mindfulness, mental skills training, mentoring and more, we make sport fun and meaningful.....we unleash the power of sport!
Our approach improves performance, nurtures long-term physical and mental health, and cultivates a more compassionate society - all in one! In this way, we are confident that our holistic approach to sport has the power to transform the world, one true athlete at a time!
Read more about The True Athlete Project's approach to sport:
Chattanooga's Athletic Steve Jobs
The True Athlete Project: Using Mindfulness To Improve The Experience of Sport
Chattanooga Business Radio Interview
SaberWaves Transformational Coaching Podcast
Float Like A Butterfly, Play Like A Kid
What do the haka, Rudyard Kipling poems and Muhammad Ali cuts-outs have in common?