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OUR STORY

For athletes, by athletes
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From a feeling, to an idea, to a team, to a butterfly in flight, read more about our story here!

Originally from England, Sam Parfitt moved to the United States to play NCAA division one tennis. While there, he endured a seemingly endless run of surgeries and poor physical health, resulting in a desperate mental health struggle. Sam was left with a strong sense of the paradox between the liberating joy of sport on the one hand, and the darker side of sport on the other.

But he soon had opportunities to grow in new ways through sport; he worked with at-risk Hispanic immigrant youth, and became the director of athletics at a small independent school where he had the chance to create a novel sports programme, which aimed to shift perceptions about what it means to be an "athlete", away from the win-at-all-costs approach that pervades both elite and youth sport.

He introduced parkour, mindfulness, sports poetry, tai-ji, studying sport and peace, and learning about heroes like Muhammad Ali. The students loved it, and it made Sam imagine what it would be like if all children had access to a profound sporting experience early on... 

"At St. Peter's, every child is an athlete. Sport becomes less battle-ball, more soul-craft" - Chattanooga Times Free Press

He presented his work at the Muhammad Ali Athletes & Social Change forum, where he was inspired by those using their passion and platform to create social change through sport.

Above all, Sam noticed that there was a harmful culture of sport at ALL levels - in both elite sport and grassroots sport. So, Sam brought together a world-class group of athletes, coaches, youth development specialists, clinical psychologists, meditation teachers, social justice activists and policymakers, to design programmes for athletes and coaches at all levels of sport. Together, we aim to unleash sport's powerful potential as a vehicle for social change.

From those conversations, The True Athlete Project was born...


Every member of our team believes sport can be a powerful, transformative force for good. We know sport has the potential to empower individuals and inspire strong communities. The lessons learned through sport can help to build bridges and, if the right lessons are learned through sport, forge a more compassionate society. But too often, and at every level, the experience of sport is disheartening, even harmful. Young people engaged in sport rarely receive the support, care and training they crave. Just consider the burnout, dropout, discrimination, doping, bullying, performance anxiety, depression, and our win-at-all-costs culture. As a result, the joy of sport gets lost and many never realize the beauty in becoming a "true" athlete. The lessons and skills that could be learned, are not. Sport's powerful change-making potential disappears. 

We are not satisfied with the status quo. So we have developed a range of programs which develop "true" athletes, who understand sport is an act of mind, body and soul with repercussions far beyond the win/loss column. With an innovative blend of mindfulness, mental skills training, mentoring and more, we make sport fun and meaningful.....we unleash the power of sport!

Over the past six years, we have expanded our work, and grown in confidence, as we witness the impact of our programmes. The team has grown to include key figures in athlete activism like Pam Boteler, Laurence Halsted, and Dr. Cath Bishop. We are so grateful for all of our amazing athletes who give to our project, and wholeheartedly believe in the power of this approach. 
The inspiring video Sam watched while at the Ali Athletes & Social Change forum in Louisville, Kentucky in 2014.
Six years later, we present at the Ali Athletes & Social Change Forum again, showcasing our global mentoring programme.

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The True Athlete Project is formed of two independent legal entities: The True Athlete Project (US), which is a 501(c)(3) nonprofit organisation under US federal tax guidelines, and The True Athlete Project Ltd (UK), which is a UK charity, registration number: 1198569.

The UK entity and the US entity serve to strengthen one another but have distinct strategies and are independent of one another.

The True Athlete Project (US): Tax ID: 81-1063080
The True Athlete Project Ltd. Companies House No: 12416150 
​© Copyright 2023. The True Athlete Project. All rights reserved.
Vision
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  • VISION
    • Our Vision
    • Our Story
    • Our Butterfly
    • Our Mindful Approach
  • Team
  • What We Offer
    • View All Programmes
    • Federation Packages
    • Mentoring
    • Workshops
    • Online Courses
    • Community / Schools Programmes
    • Becoming a True Athlete - The Book
    • Impact Portfolio
  • Donate
    • Whakapapa
    • Fundraising Auction
  • Shop
  • TAP Speaks
  • Contact Us