The True Athlete Project
  • VISION
    • Our Vision
    • Our Story
    • Our Butterfly
    • Our Mindful Approach
  • Team
  • Programs
    • View All Programs
    • MEMBERSHIP
    • Public Workshops
    • For Athletes
    • For Coaches & Support Staff
    • For Teams, Schools, Colleges
    • For Governing Bodies & International Federations
    • Our Sangha
    • Impact Portfolio
  • SUPPORT
    • Mindful Miles
    • Charity Runs
    • Mentoring Fundraiser
    • Become a TAP Butterfly
  • TAP Merch
  • Blog
  • Press & Praise
  • Contact Us
  • Thank you

PRESS & PRAISE

"The programme changed my life!"
The Guardian: Looking beyond glory: rediscovering the soul of sport in front of us
TAP's praised for significant contribution to British Gymnastics' reform progress
Archery GB reflect on TAP's mentoring program!
TAP was featured as The Week magazine's Charity of the Week in its February 11th 2023 Issue. Thank you to The Week for featuring us!
Guardian article describing our PbP programme as a world-leading cultural innovation in sport.
The Voice Magazine celebrates the launch of our new "Powered by Purpose" programme.
Mentee Jazz Turner talks to WorldSailing for disability pride month regarding her experiences as a para-athlete.
Read how we've brought four governing bodies together to embrace a mindful approach to sport.
TAP pioneers the first athlete activism training programme of its kind!
Write up of a Whakapapa fundraising campaign completed by mentee and mentor pairing Cameron Jacobs and Chris Skelley.
TAP mentee, Siobhan Heneghan speaks about the positive impact our global mentoring programme is having on her performance.
TAP advisor, Cath Bishop reflects on elite sporting culture in the wake of the British Gymnastics Whyte Review.
Sam Parfitt, TAP Founder, writes in The Sunday Telegraph about the need for change, and how that change can happen.
Read this Guardian article about one of the prize lots of TAP's auction.
Tap advisor Cath Bishop writes in the DailyMail about how we need to redefine what success looks like in sport.
BBC Sport reported on the support that GB bobsleigh athlete, Eire, is receiving from her mentor through TAP.
TAP mentor and Olympic silver medalist Heather Fell, speaks about her motivation for joining The True Athlete Project.
Proud to be "Cause of the Night" - Thank You Chattanooga Football Club!
Sam Parfitt was invited onto the excellent "Mindful Sport" podcast, take a listen!
Sam Parfitt was invited to speak on BBC South East about the critical importance of protecting mental health through sport.
Our mentors' governing bodies proudly shared their athletes' giving back through our mentoring programme.
We were honoured to discuss what UK Sport's new "Medals & More" strategy means in practice.
We are embedded within this basketball club, to help them deliver social impact through sport, including a major focus on outcomes for females.
During the pandemic, we were asked to deliver a number of live meditations for athletes around the world - for the Olympic Channel and UK Sport.
BBC Sport featured TAP Mentor and Snooker World Champion, Ken Doherty, and his mentee, Jack Hunter-Spivey, a para table tennis player. Click to watch!
TAP Speaks with Kat Smith-Taylor. Kat opens up about her mental health, and her experience of mentoring.
The True Athlete Project founder, Sam Parfitt, made the final five in the University of Edinburgh's 'Innovate Learn Grow' social enterprise award.
British Judo celebrate their athletes' generous involvement on our athlete mentoring programme.
TAP Mentor, Kirstie Urwin reflects on the state of sport: "this ‘win at all costs’ mentality is a trait that I do not wish to be associated with anymore.”
It was a pleasure to attend the 2018 #BeAGameChanger Awards with TAP mentor, Anna Turney.
British Fencing regularly showcase our partnership through 'The Sword' magazine.
We were delighted to receive the 2018 World & GB Olympians Partnership Award for our athlete mentoring programme!
During the pandemic, we were asked to deliver a number of live meditations for athletes around the world - for the Olympic Channel and UK Sport.
Kate Beardmore reflects wonderfully on the process of learning how to give the wisdom gained through sport to a mentee.
"It’s exciting, and personally very rewarding, observing the immediate, positive impact on the lives of athletes we have the privilege to serve." - Pam Boteler, President of WomenCAN International
TAP Mentor, Anna Turney, shares her story of resilience at a fundraising event for The True Athlete Project.
TAP Mentor, Ben Peggs, advocates for sport to be used intentionally in international development with a "white card campaign".
68 athletes, from 33 sports and 10 countries came together to kick off our 2021 global mentoring cohort!
View Basketball Scotland's press release about the new wellbeing ambassador programme we're helping them to deliver.
It is a pleasure to speak every year at the Muhammad Ali Athletes & Social Change Forum. View a recent presentation.
We helped to establish Product Forge's annual event in Edinburgh, and led the "Sport and Mental Health" track. Click to watch the event video.
Communicating what a "holistic approach" means in practice is key, and we're grateful to British Fencing's comms team for tweets like this!
Thank you to Sported for spotlighting The True Athlete's work to unleash sport's potential!
We piloted a version of MSPE for children and young people in the United States. Click to view the book.
Hear what our mentors and mentees feel about their journey with The True Athlete Project.
We are incredibly grateful to Coventry FirstPro for their support of The True Athlete. They raised a full scholarship for an athlete in their area!
Listen to Todd Iarussi (TAP Consultant) interview TAP mentor and five-time Olympian Frances Houghton: On Teamwork and Leadership.
TAP's mentoring director Laurence Halsted discusses sports performance on The Sport Psych Show by Dan Abrahams.
"The True Athlete Project's mentoring program is a great program for young and upcoming athletes, and I'm so happy that I can be a part of it." - David Brown, blind 100m and 200m world record holder
Sussex University showcase the mentees they fund each year on our global mentoring programme.
It was a pleasure to be invited to talk to David Levine on the Sport Stories podcast in 2021.
"Your class changed my life! I did not know about mindfulness but now I have a regular practice and have found a new lease of life in terms of being an athlete...and I'm just happier overall!" ​- Participant: "In the Zone: Mindfulness for Athletes"
British rower Ollie Cook reflects on the meaning of his sporting journey and his experiences with The True Athlete Project.
"Your coaching is the best thing to ever happen to my child" ​- Parent

Some More Articles...

  • The True Athlete Project: Using Mindfulness To Improve The Experience of Sport​
  • Chattanooga Business Radio Interview
  • SaberWaves Transformational Coaching Podcast
  • Float Like A Butterfly, Play Like A Kid​ ​
  • What do the haka, Rudyard Kipling poems and Muhammad Ali cuts-outs have in common?
  • True Athlete Project to Pair Locals-Olympians for Mentorship
  • ​​Chattanooga's Athletic Steve Jobs

Some More Feedback...

VIEW OUR PORTFOLIO OF CASE STUDIES
​"Your coaching is the best thing to happen to my children's lives." - Parent

"My daughter said you had taught them about taking three slow, deep breaths.  My daughter sometimes has trouble getting herself together and she recognized this as a way to help herself.  I wanted to thank you for sharing this with the St. Peter's students. I appreciate your time and care of my daughter." - Parent

"No doubt St. Peter's School has the best Physical Education program I've ever seen in all my years as an educator. Thank you!" - Educator

 "Thank you for teaching us mindfulness. Now I can feel like I'm floating in a cloud whenever I want!" - Second Grader

"Your coaching has been transformative for my child" - Parent

"The most valuable thing I learned was how to coach the mind and prepare the mind better prior to practice / matches" 

​"It was so helpful seeing and hearing new techniques for my students."

"I enjoyed seeing the mindful games to use with children in the classroom or during practice. It was very applicable"

"It was awesome. I enjoyed getting outside the classroom for hands on learning and I can't wait to do these activities with my students"
​
"Enjoyed immensely. Looking forward to taking these activities back to my students and athletes. Thank you for all the resources"


"Your session totally reinvigorated my love for coaching." - Talent Pathway Coach

"You have been so kind and the TAP has been so helpful. The sessions Sam and the TAP have run at our ADP camps have been so useful and have already helped me out on the piste. The project really reminds and enforces what sports should be about, and the workshops and sessions he has run have been focused and vital to creating a more compassion fencing world.” - Fencer, aged 15

"The TAP Programme is not a simple, quick fix that will help you immediately achieve world class performance but through its mindfulness classes, coaching and mentoring it produces a sustainable growth in performance as well as develop a peace of mind. I am sure you know how it feels when your head drives you crazy, the TAP program helps me to become better at controlling exactly this and this reflects itself in achieving better results and coping with the pressure that comes at any high performance sport." - Fencer, aged 16

"My [child] thinks the world of you, and [their] mentor - and your organisation. [They] had a rough season last year - due to lots of changes - and in the last few months by having the lovely support of you amazing lot - has now turned a corner! [They are] such a good person, and they are starting to believe that - and I think that having you and [their] mentor - and the program - has been a real life line for [them]. We are indebted to you - trust me we truly are." - Parent

"At St. Peter's, he turns PE classes into a place where everyone is an athlete. He teaches kids about nutrition, positive imagery and gratitude. Athletics becomes less about battle-ball and more about soul-craft. 'Performance and compassion, kindness, overall health and community spirit, all at once,' Parfitt said. And he writes curriculum for coaches and schools, helping them do the same thing. He calls his work the True Athlete Project. He's turning athletes into true athletes." Read the full article here

DONATE NOW
Picture
Contact Us
Legal
Privacy
FAQs
The True Athlete Project is formed of two independent legal entities: The True Athlete Project (US), which is a 501(c)(3) nonprofit organisation under US federal tax guidelines, and The True Athlete Project Ltd (UK), which is a UK charity, registration number: 1198569.

The UK entity and the US entity serve to strengthen one another but have distinct strategies and are independent of one another.

The True Athlete Project (US): Tax ID: 81-1063080
The True Athlete Project Ltd. Companies House No: 12416150 
​© Copyright 2024. The True Athlete Project. All rights reserved.
Vision
Team
Programmes
Donate
  • VISION
    • Our Vision
    • Our Story
    • Our Butterfly
    • Our Mindful Approach
  • Team
  • Programs
    • View All Programs
    • MEMBERSHIP
    • Public Workshops
    • For Athletes
    • For Coaches & Support Staff
    • For Teams, Schools, Colleges
    • For Governing Bodies & International Federations
    • Our Sangha
    • Impact Portfolio
  • SUPPORT
    • Mindful Miles
    • Charity Runs
    • Mentoring Fundraiser
    • Become a TAP Butterfly
  • TAP Merch
  • Blog
  • Press & Praise
  • Contact Us
  • Thank you