Empowering athletes to unlock their potential as athlete activists and social change makers
The time of the athlete voice is now, and we recognise the immense value in ensuring that those who want to make a difference feel empowered and have the skills to allow them to do so effectively, with authenticity, compassion, and a sense of responsibility.
In modern sporting environments, every athlete from grassroots to elite level has the potential to inspire and promote change. We help athletes to amplify their voice within this social platform.
What We Do:
Our impact programmes guide athletes through a series of tailored, highly personal workshops which lead them to explore the power of sport and become agents for social change. All whilst being individually supported in their progress.
This not only promotes positive social change, but also engenders wellbeing, fulfilment and self-esteem beyond factors directly related to performance.
If you are interested in developing your own bespoke athlete empowerment programme please contact us.
In modern sporting environments, every athlete from grassroots to elite level has the potential to inspire and promote change. We help athletes to amplify their voice within this social platform.
What We Do:
Our impact programmes guide athletes through a series of tailored, highly personal workshops which lead them to explore the power of sport and become agents for social change. All whilst being individually supported in their progress.
This not only promotes positive social change, but also engenders wellbeing, fulfilment and self-esteem beyond factors directly related to performance.
If you are interested in developing your own bespoke athlete empowerment programme please contact us.
Powered by Purpose
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The first athlete activism programme of its kind, we were commissioned by UK Sport to design and deliver a bespoke 6-month course of development for 20 world-class funded athletes. The programme represents a momentous step for The True Athlete Project but also for elite sport culture generally.
It is clear that the tide has turned, globally, with regards to athletes playing an active role in issues they are passionate about, and there will be no going back. Research conducted on behalf of UK Sport showed that 86% of funded athletes would like to use their platform to make a difference to society while they are still competing. Sports organisations, clubs and National Governing Bodies are starting to acknowledge the futility of trying to stop athletes from using their platform and their voice, and instead are recognising the importance of supporting them in their passions outside of sport. UK Sport have led the way in this space, through this initiative to actively train funded athletes in becoming responsible, effective and compassionate social changemakers. At The True Athlete Project, we want to help athletes explore the richness and depth of experience available to them through a career in sport. The athletes on the Powered by Purpose Programme had a golden opportunity to learn from world experts, to take a deep dive into a whole new professional and personal path, meet and connect with athletes across sports, engage in nuanced, ethical and philosophical conversations, and connect it all to a personal plan of action. To help them use their platform and voice to create social impact, the programme focussed on 3 areas:
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Read the UK Sport executive impact report for the programme below
*If you would like to read the full impact report please contact us
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Athletes engaged in 10 workshops, individual mentoring, online resources, and a buddy system, in order to build their personal social action plan. They presented their journeys of transformation and social impact at a showcase event in London.
At TAP we often talk about the ripple effect that continues to make an impact on people beyond what you can see and measure. Through Powered by Purpose we feel that we have created a way for these ripples to turn into waves.
It has been an incredible honour to play a part in changing the elite sport landscape for the better with this pioneering programme, and we are excited by what these, and many more, athletes can achieve as Powered by Purpose continues to grow and expand.
At TAP we often talk about the ripple effect that continues to make an impact on people beyond what you can see and measure. Through Powered by Purpose we feel that we have created a way for these ripples to turn into waves.
It has been an incredible honour to play a part in changing the elite sport landscape for the better with this pioneering programme, and we are excited by what these, and many more, athletes can achieve as Powered by Purpose continues to grow and expand.
